Are there one or more target groups for your new web presence and how can these target groups be classified: Age/technical affinity, eco, nature, sports, culture, art, profession.

What graphic and textual content does the visitor expect and to what extent?

Should the website be created in the style of an already existing corporate design, i.e. in the same style as your business cards, flyers and stationery?

Which typography (font) is preferred, should an existing house font be used?

Which layout should be used and how should the page navigation be designed?

What are the accessibility requirements?

Content and scope of the texts, should a professional copywriter be hired?

Are contact or order forms required?

Integration of audio or video streams?

Are suitable domain addresses already available? With which provider are they and who is the owner?

Should the domain run with or without www-prefix and are subdomains needed?

How many email addresses are needed, who will do the setup?

What are the requirements for the content management system (CMS, editorial system)? Do several people work with the CMS? What content should be entered by these people? Who should take over the administration of the CMS? Is there a person responsible for updates, backups and data security?